Get out of the office and dream To keep your brand innovative you need to feed your creative spirit and the office is not the place to do that So get out, disrupt and reimagine the status quo, get into a caf and dream Recreating the convivial, collaborative, creative world of the avant garde the guys at The Dream Caf have developed a fresh, new approach which is being used by major brands and businesses to great success They create actual Dream Caf locations settings which encourage freedom of thought and collaboration Explaining how space and process can be harnessed to produce the kind of unanticipated multicultural and interdisciplinary encounters that lead to unpredictable outcomes Now, for the first time, the innovation consultants at The Dream Caf have made their model and methods available to us all in this exciting new book Focuses on the urgent need to enable major brand businesses to formulate, refine, and deliver the big brand idea that will disrupt and redefine the market Shows how to innovate and stand out by embracing risk and innovation Equal parts inspiration and practical implementation The concept covered is currently being used extensively by major global brands and companies...
|Title||:||The Dream Cafe: Lessons in the Art of Radical Innovation|
|Publisher||:||Wiley 1 edition April 6, 2015|
|Number of Pages||:||288 pages|
|File Size||:||593 KB|
|Status||:||Available For Download|
|Last checked||:||21 Minutes ago!|
The Dream Cafe: Lessons in the Art of Radical Innovation Reviews
In his book Crook and co-author Duncan Bruce developed a fresh, innovative approach that is used by major businesses and is designed to product radical innovation that leads to unpredictable outcomes. The goal of the book is to show you how to transform any big business idea into a market disruptor, develop a competitive advantage by taking risks, and effectively implement massive innovation. The book is written to allow readers to jump in and out where needed.